The Internet began with the promise of connecting people around the world. But lately we’ve witnessed its increasing power to connect people to friends (and businesses) right around the corner.
Even as we continue to shop national e-commerce sites like Amazon, more and more of us are using the Internet to connect with businesses in our own communities. The Internet is going local, and it’s also going mobile:
- One out of every five Google searches is for a local destination.
- More than half of searches from mobile devices have “local intent.”
Small businesses are rapidly turning to the Internet for local marketing, and local online advertising is fast becoming a $23 billion business. As traditional media lose their privileged place in the local market, we see an increasing place for local online advertising.
“The growth of online local ad spending, along with the stagnation of traditional efforts, will mean online takes an ever greater slice of the local advertising pie in coming years.
Online has already increased its share by 50%, from 10% in 2008 to 15% this year. By 2014, BIA/Kelsey expects nearly one in four local ad dollars to be spent on digital.” – eMarketer
When you launch a local online marketplace with USA4SALE, you’ll be leading a business that’s strategically positioned for growth in the years to come. We anticipated the trend in local online advertising years ago. We’ve gained priceless experience along the way. And we’re ready to put that experience to work for you in your community. Click to request more information about our Internet franchise.
