Small businesses spend about $3000 annually on marketing. While that number has remained flat, the portion spent on digital marketing – including websites, online advertising and social media – has increased dramatically this year. – BIA/Kelsey
LAKE CITY, FL — For more than 50 years the Lake City Advertiser has been the local source for classified advertising in North Florida. The Advertiser is now expanding its services online with LakeCity4sale.com, a USA4SALE franchise that offers free online classifieds and smart local advertising for businesses.
“We look forward to offering this service to Lake City, Live Oak and surrounding areas,” says Noah Walker, who is managing the new operation. “This is an exciting step for our business and our community.”
“For more than a decade we’ve worked to develop a local marketplace that is effective, fun and easy to use,” said USA4SALE Founder and CEO Michael Warren. “LakeCity4sale.com will give North Florida an online classified marketplace that serves individuals as well as businesses. It will have the kind of local support and trust that has been a hallmark of the Lake City Advertiser’s community publishing.”
USA4SALE has served local buyers and sellers since 1998 with free online classifieds. Its flagship marketplace, Ocala4sale.com, is ranked among the nation’s Top 20 classified websites. With local ownership and customer support, USA4SALE combines the tradition and service of community publishing with the power of online advertising.
Michael Warren, President & Founder
22 S. Pine Ave., Ocala FL 34471
A report from BIA/Kelsey forecasts 13 percent growth in local online advertising revenue in 2012. But some segments of local media have already exceeded that growth rate. Click for more details. “We continue to see a dramatic increase in spending on online media and it is fundamentally changing the media planning and buying process for advertisers,” said Mark Fratrik, vice president and chief economist, BIA/Kelsey.
Classified ad and directory spending is projected to grow from $3 billion in 2011 to $4.3 billion in 2015, according to a forecast by eMarketer. According to an article in TechCrunch: “Online ad spending keeps ramping up thanks to an upswing in display advertising. A new forecast from eMarketer puts online ad spending at $31.3 billion this year, up 20 percent. That is double the 10.5 percent growth rate it put out last December for 2011. The new forecast shows online ad spending reaching nearly $50 billion in 2015.”
Click here to read the article in TechCrunch.
Looking for practical advice on how to grow your local business online? WOCA AM 1370 recently interviewed Michael Warren, co-founder of Ocala4sale.com and Gainesville4sale.com and the author of the Local Internet Marketing Handbook. The interview offers insight into the story behind one of the nation’s top 15 classified sites and Editor & Publisher’s 2009 recipient of the EPpy Award for Best Classified Site. Hosts Larry Whitler and Robin MacBlane interviewed Warren about how small businesses can use the Internet to increase sales in their own community. Click here to listen to the interview.
Ocala, FL (March, 2010) – The United Way of Marion County recently honored Dirk Leeward with the prestigious Bonnie Heath Award of Excellence. The award recognizes outstanding community leadership over a period of at least 10 years.
Leeward first participated as a member of the United Way Ambassadors, a group of young leaders, in the late 1980s. He is serving his 10th year on the United Way Board of Directors. He has served on the allocations committee, assisted in the technological development of the organization, and he was instrumental in starting the Young Leaders Society and the Marion Volunteer Network.
Leeward is a former board member of the Sun ‘n Fun Fly-In / Florida Air Museum and currently serves on the boards of the Boys & Girls Club of Marion County, the Discovery Science Center and the Ocala Sunset Rotary Club.
The award is named after legendary local horseman Bonnie Heath, who helped organize the United Way in Marion County in 1961 and served as its chairman for two years. Heath lead a fundraising program called the Stallion Sweepstakes, which at one time supplied 25% of all the money raised by the United Way.
Dirk Leeward is the Vice President of Business Development at USA4SALE Networks, Inc., an Ocala-based publisher of community marketplace websites. He is also the owner of Leeward Properties, LLC a real estate and airpark development firm.